HOW IT WORKS

Mainstreets are the heart & soul of our communities and local economies. These vibrant hubs of everyday life are the places we connect with one another. Our goal is to bring energy & resilience to the centre of our neighbourhoods through community action projects. Our process re-imagines and re-builds an area by mobilizing people to cultivate the beauty and potential of a main street.

GENERATE GENERATE

Citizens re-imagine their main street and brainstorm ideas for great public space that encourages walking, biking, entrepreneurship and community pride.

ACTIVATE ACTIVATE

Teams of citizens prototype action projects that activate the MainStreet and embody the needs & identity of the neighbourhood.

CELEBRATE CELEBRATE

Showcase all action projects in a street party that activates public space and enables people to experience the full potential of a community designed main street.

LASTING IMPACT LASTING IMPACT

People are in tune with the roots of their neighbourhood, feel responsible for its future and play an active role in its governance.

MATERIALS